Glossy Business Cards: An Image of Success

Glossy Business Cards are a great way to show that your business is one to be taken seriously.  By presenting yourself and your company with the highest quality of business cards you are able to project an image of success.  Business cards are used as a form of introduction in social settings and they function as points of contact beyond that introduction.  Since they serve as a vital form of communication, it is important that you have a business card that represents you well.  Choosing a glossy finish on your business card shows an attention to detail that will subtly set you and your company apart from the competition.

Why Glossy?

The quality of your business card depends on several key factors.  These factors are paper stock, graphic design and finishing.  Finishing is in reference to either matte or glossy finish.  A matte finish is a common way to cheaply finish your business cards.  The key word here is “cheaply.”  It is evident to anyone who receives a matte-finished business card that corners were cut in the final printing process.  Remember that your business card is a reflection of you and your company.  Do you want to come across as a business that cuts corners and doesn’t follow through for the best results?  Glossy printing may be an additional cost but it is a minor one that is going to pay dividends when it comes to matters of perception.  A first impression is a hard one to undo. Don’t make the mistake of underestimating the importance of your business cards’ final finishing.

Paper Stock

The stock of paper that your business card is printed on is an important decision as well.  With a glossy finish, your business cards will pop and with a heavier stock of paper they will assert importance.  A heavy stock of paper, such as a weight of 14 pt., will tell the receiver that your business is substantial.  Holding a well-made, glossy, weighted business card in one hand and then holding a cheaply-constructed, matte, flimsy business card in your other hand, it is easy to tell who the clear winner is.  If these two cards were from competing businesses, which business would you choose to call?  A glossy business card can be the difference between a growing business and a stagnant one.  You have to always consider the customer’s perception.

Graphic Design

Another reason glossy business cards are the preferred finish on a business card is because a good graphic design will be much better represented with a glossy finish.  Colors and clarity of design are always going to look more vibrant with a glossy printing finish.  If your business card design incorporates a photograph, using a glossy finish is the only way to go.  Your photos will always look better with a glossy finish, as is seen in the preferred printing method of most traditional photographs.  If you are in a business such as real estate or insurance, a photograph of yourself as the salesperson is a great way for clients to remember clearly who you are, resulting in repeat business.  A glossy business card will best facilitate these preferred results.

A glossy business card will differentiate yourself and your company from competitors.  Choosing this superior finish for your business card will result in an esteemed image that clients will strive to work with and continue to come back to time and again.